The Goodyear Sustainable Reality Survey

mock-up of sustainability report

A EUROPE-WIDE SUSTAINABILITY REPORT

Every year, Goodyear conducts the Sustainable Reality Survey. This survey is more than just a corporate sustainability report. Instead, the Sustainable Reality Survey tracks what fleet managers, owners and operators are actually doing to become more sustainable.

THE BENEFITS TO YOUR FLEET MANAGEMENT

The industry is continuously looking for ways to become more ecological and sustainable. From using the best fuel-efficient tyres, eco driving, tyre retreading and fuel management – sustainability is on everyone’s minds. The yearly Goodyear Sustainable Reality survey ensures you stay up to date with the industry’s efforts. Keep an eye on what your competitors are doing, and ensure your efforts are still keeping pace.

SOME KEY INSIGHTS FROM 2024

63% of fleets view sustainability as 'somewhat' or 'very' important

63% OF FLEETS VIEW SUSTAINABILITY AS ‘SOMEWHAT’ OR ‘VERY’ IMPORTANT

Among these fleets, mega fleets value sustainability the most. These mega fleets are also least likely to think sustainable efforts lower performance. On the contrary, larger fleets view sustainability as a way to lower their costs and know sustainable measure are in everyone’s best interest.

39% of fleets are retreading their tyres

39% OF FLEETS ARE RETREADING THEIR TYRES

Retreading is a prime example of hitting two birds with one stone. Not only does retreading your tyres help keep waste out of landfills, but it also lowers your operating costs by prolonging the life of your tyres.

71% see financial incentives as key in driving increased sustainability

71% SEE FINANCIAL INCENTIVES AS KEY IN DRIVING INCREASED SUSTAINABILITY

While this percentage is down from last year, fleets still need extra encouragement from outside sources to fully embrace sustainability measures. This highlights a challenge for us and regulators: we need to do better to communicate the benefits sustainability measures can bring to a fleet’s day-to-day operations.

WANT MORE SUSTAINABLE FLEET MANAGEMENT?

mock-up of sustainability report
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1 COMPLETED SURVEY = 1 TREE PLANTED

In 2023, 1672 fleets across Europe filled in the survey. This year, that number grew to 1731. This not only helps us bring more accurate data, but it also means that we planted more trees this year than ever before. Thanks to our collaboration with TreeNation, we’ve now planted 5825 trees through our Sustainable Reality Survey!